Born in Jerusalem, Yossi is partner in the Lemel-Cohen Creative Advertising Agency in Tel-Aviv. He is an internationally recognized poster designer with a long-standing and fearless commitment to humanitarian issues, especially with regard to the Palestinian-Israeli conflict. He graduated from the Bezalel Academy of Arts Jerusalem and has since gained an international reputation for his brave, insightful, and sometimes controversial images. His works are exhibited in the permanent collections of the Victoria and Albert Museum, London; the Musee de la Publicite, Palias du Louvre, Paris; the Neue Sammlung, Munich and the Museum fuer Kunst und Gewerve, Hamburg. Mr. Lemel has won many awards such as: the 2002 Korean Poster Biennial Grand Prix; the 1998 Promax Gold Medal, Canada; the 2002 Mexico Poster Biennial Gold Medal; the 2002 Brno Graphic Design Biennial Silver Medal, Critic's Award and Mayor's Prize, Czech Republic, and many others.